Chrysler – The Chrysler Group is a U.S. automobile manufacturer in Auburn Hills, Michigan. It is established Italian manufacturer Fiat multinational subsidiary. Chrysler is one of the Big Three U.S. automakers. Vehicles around the world under the Chrysler brand logo, as well as Dodge, Jeep and Ram brands, but also produces vehicles sold under the Fiat brand sold in North America. Further main areas Embrace Mopar Chrysler, division of parts and accessories for vehicles and SRT, its performance car division. In 2011, Chrysler Group excluding Fiat was the twelfth largest producer in the world for production cars.
The Chrysler Corporation was founded by Walter Chrysler in 1925, from what remained of the Maxwell Motor Company. Chrysler has been greatly expanded in 1928 when the company acquired Fargo trucks and the Dodge Brothers Company and began selling vehicles in these brands, he also established automotive brands in Plymouth and DeSoto in the same year. In the 1970s, a number of factors, such as the oil crisis of 1973 affected sales of Chrysler, and until the end of 1970 Chrysler was on the verge of bankruptcy. Lee Iacocca was hired as general manager and is credited with returning the company to profitability in 1980. In 1987, Chrysler acquired American Motors Corporation, which brought the profitable Jeep Chrysler under the roof.
Form 1998 Chrysler merged with German automaker Daimler -Benz DaimlerChrysler AG, the merger proved controversial with investors and Chrysler sold to Cerberus Capital Management in 2007 and renamed Chrysler LLC. Like the other Big Three automakers, Chrysler has been hit hard by the crisis in the automotive industry and 2008-2010, along with General Motors receiving billions of dollars in loans from the government of the United States in the late 2008 and early 2009 to keep both companies goes. Chrysler Chapter 11 bankruptcy proceedings on 30 April 2009 start. The 10th June 2009 Chrysler emerged from bankruptcy with the United Auto Workers Pension Fund, Fiat and the U.S. and the governments of Canada and principal owner. In the coming years, gradually Fiat shares of the other parties acquired to acquire a majority stake in the company.The company was founded 1875-1940, 6 Founded in June 1925, when the Maxwell Motor Company founded in 1904 in the Chrysler Corporation reorganized.
Walter Chrysler arrived at the Maxwell -Chalmers company in the crisis of the early 1920. He was hired to assess the activities of the company with problems after a similar rescue job at the Willys -Overland rental company . The end of 1923 the production of the Chalmers automobile was ended.In January 1924, Walter Chrysler launched the well-received Chrysler automobile. The Chrysler was a 6- cylinder to provide an advanced car, well designed, but at a lower price than they expect. Elements of this car are traceable to a prototype which was under development at Willys during Chrysler ‘s tenure . The original 1924 Chrysler includes a carburetor air filter, high compression, pressure lubrication, and an oil absent from most cars at the time. Among the innovations in the early years of the first practical four-wheel hydraulic brakes were produced, designed a system almost completely assigned by Chrysler with patents to Lockheed, and rubber engine mounts to reduce vibration. Chrysler a wheel with a rim, designed to fly off the wheel to hold a flat tire out. This wheel was eventually adopted by the auto industry worldwide.
After the introduction of the Chrysler, the Maxwell brand was dropped after model year 1925. Chrysler were introduced four cylinder for 1926 years developed Badges Maxwell New lower prices. The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the position of second in U.S. sales in 1936, a position it would last hold in 1949.In 1928 the Chrysler Corporation began dividing the range of vehicles by price range and functionality. The Plymouth brand was by going to work mainly back and four-cylinder model rebadging Chrysler created at the lower end of the market introduced. Price At the same time, the DeSoto brand was introduced in the midfield. Also in 1928, Chrysler bought the car and truck of the company Dodge Brothers and continued the successful line of Dodge cars and Fargo range of trucks. In the mid-1930s, the DeSoto and Dodge divisions are places to trade in the company’s hierarchy.
The Imperial name was used since 1926, but was never a stand-alone brand, Chrysler only top-of -the-line. In 1955 the company decided to give it a spin-off of its own brand and business to better compete with rivals.Transistor The 28th April 1955, Chrysler and Philco had the development and production of car stereo First World announced all. The all- transistor car radio 914HR Mopar model was developed and produced by Chrysler and Philco and $ 150.00 was a choice in the Imperial models in 1956. Philco was the company that had made the all- transistor Mopar Model Car Radio 914HR, beginning in the fall of 1955 at its plant in Sandusky Ohio, for the Chrysler Corporation.
Chrysler purchased the Jeep brand, as part of the acquisition of American Motors AMC , on 5 August 1987 for a place in the U.S. $ 1.7 billion and $ 2 billion euros, depending on how the costs are counted. Then established Chrysler Jeep / Eagle Division, along with the eagle mark a decade later was set as part of the DaimlerChrysler merger at the time. In 2001, the Plymouth brand was also adjusted. Currently, the Dodge brand car is complete line of luxury cars Chrysler brand marketing. The Jeep brand is focused on the SUV, while the Ram brand offers small van and a variety of pick- up trucks. Beginning in October 2012 had suggested the inaccurate reports that the brand of Chrysler Jeep is considering the entire production to China. But the company denied the reports and the group, Sergio Marchionne, CEO reiterated the company is not moving Jeep production outside the United States to China after it became an issue in the U.S. campaign.